A journey through the past, present, and future of Internet broadcasting.
Broadcast Over the Internet Book 2: The Audience of You
We’re in a new era of broadcasting. It’s no longer all about networks and advertisers — it’s about content providers and viewers. We’ve shifted from “prime-time audience” to the “audience of you.”
In Broadcast Over the Internet: The Audience of You, we’ll look at the state of Internet broadcasting, how we got here, and where it’s all headed:
- The evolution of broadcasting, from the first telegraph in 1844, through radio and television to online video
- How the Internet has disrupted broadcasting the same way it disrupted retail
- The need for quality and innovation as online viewers expect “better than broadcast TV” experiences
The Audience of You is full of valuable insight for broadcasters looking to capitalize on OTT’s vast potential.
1 Digital TV Research, Statista 2018
2 Akamai, The Video Experience Equation, 2017