How Esports Can Combine Old and New Monetization Models to Reach New Heights

Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow tried-and-true formats from traditional sports.

There’s a lot for the video game industry to learn from the legacy sports broadcast model, but there’s a catch: The video game industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.

So why would we just do it the same way as before? We probably won’t. Not for long, at least.

Watch this webinar to learn about:

  • How the current esports model stacks up against traditional sports, and where the money is coming from now
  • New technologies that will change the existing business model
  • The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line


  • Jonathan Singer, Industry Strategist, Akamai
  • Robb Chiarini, Director Esports, NCSA at Ubisoft
  • Dean Takahashi, Lead Writer, GamesBeat
  • Kent Wakeford, Co-founder and COO, Gen.G