Frictions are obstacles that cause players to
leave your game. Minimize frictions and
you can maximize player enjoyment,
loyalty, and revenue.

Read
“Understanding Frictions” from
our new book
“Frictionless” and
learn how to:

Understand the common
sources of friction

Plan ahead for
frictions using
our matrix

Manage, reduce, or eliminate
frictions at every development
stage

Deliver flawless gaming
experiences that players won’t
want to quit.

Read "Understanding Frictions" now.

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