How Online Video Performance Impacts Viewer Behavior

Discover insights from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior.

Read “Maximizing Audience Engagement” to learn:

  • How speed of connection – fiber vs. cable vs. mobile – impacts abandonment rates.
  • Why a buffering delay of just 1% of the video’s length can cost you millions in lost revenue.
  • The lasting negative effect of a video that doesn’t start right away.
  • Four ways to improve video performances so viewers abandon less, watch longer, and return more often.