How Online Video Performance Impacts Viewer Behavior
Discover insights from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior.
Read “Maximizing Audience Engagement” to learn:
- How speed of connection – fiber vs. cable vs. mobile – impacts abandonment rates.
- Why a buffering delay of just 1% of the video’s length can cost you millions in lost revenue.
- The lasting negative effect of a video that doesn’t start right away.
- Four ways to improve video performances so viewers abandon less, watch longer, and return more often.