Leveraging Technology to Improve Customer Engagement
A Guide for Financial Services Institutions
Financial services institutions (FSIs) understand that digital disruption is more than getting customers to use online or mobile banking or to add on to existing products — it is a way to run their entire organization. Digitization is not simply a defensive strategy against traditional and non-bank competitors; it can enable better engagement and deliver customer insights that translate into higher revenues.
Read the Akamai white paper, Leveraging Technology to Improve Customer Engagement - A Guide for Financial Services Institutions to learn how to make the best use of technologies that help you engage your audiences, improve customer retention rates, and increase revenue.
In this white paper, you'll learn:
- The increasing complexities of delivering a consistent digital experience to varying devices, operating systems, browsers, platforms, and networks
- Why failure to embrace digital transformation could result in lost market share to digitally native, agile competition
- How to meet customer expectations for a fast, seamless, immersive, cross-channel digital experience, especially Millennials
- How to leverage technological innovations such as social media, mobile, and gamification to gain a 360 degree view of your customers