Manage, Don’t Just Block Bots and Scrapers
Recorded: June 2, 2016
Bots are now an accepted part of doing business online, but outright blocking them could actually be doing more harm than good.
With as much as 40 percent of site traffic coming from both good and bad bots, site managers and security teams must understand and manage the bot ecosystem. Ignoring or blindly blocking bot activity can compromise a business’ security and competitive edge, and will result in web performance issues that directly impact sales, market share, and customer loyalty.
Bots are not just an IT problem – they have serious impacts across the entire enterprise.
By joining guest speaker Frost & Sullivan Senior Industry Analyst Chris Rodriguez and Akamai Senior Product Marketing Manager Renny Shen in this discussion, participants will learn:
- How bots adversely impact performance, customer engagement, satisfaction, sales and market share
- How just blocking bots can adversely impact both IT and the business
- How to develop an enterprise-wide strategy to proactively manage and categorize good and bad bots
Chris Rodriguez, Frost & Sullivan
Chris Rodriguez is a Senior Industry Analyst with Frost & Sullivan’s Information & Network Security research practice. Chris has a wealth of knowledge in the network infrastructure protection sector including distributed denial-of-service (DDoS) mitigation solutions and Web application firewalls (WAF). During his 9 years of industry experience, Chris has authored numerous market studies, white papers, articles, video presentations, and webinars on the topic of network infrastructure protection technologies. Chris has a Bachelor of Science in Computer Information Systems from the University of the Incarnate Word.
Renny Shen, Akamai
Renny Shen is a Senior Product Marketing Manager at Akamai where he is responsible for Cloud Security Solutions. He has over 15 years of experience in enterprise technology.