Telegraph Media Group boosted ad-driven KPIs through image optimization. You can, too.
“Akamai has become a strategic partner that we engage to discuss some of our most pressing business and technology issues.” — Toby Wright, Telegraph Media Group
On the web, image quality drives reader engagement. But images make up the bulk of page load times. Your challenge is to optimize image performance for readers’ diverse devices without testing their patience.
Enter Image Manager from Akamai. This automated approach to automatic image resizing and optimization is designed to deliver web pages more quickly to boost reader engagement and increase advertising revenue.
Read this new white paper to learn how:
- Telegraph Media Group cut page load times by 9.6% to boost overall session length by 2%
- It cut mobile-only page load times by nearly 34% to boost mobile session lengths by 12.8%
- Mobile publishers could realize significant gains per month through image optimization
Download this 12-page white paper to discover how image optimization boosts user engagement for better business results.