The Science Behind How Our Bodies React to Video Quality

The Science Behind How Our Bodies React to Video Quality

Plenty of industry surveys publish what people say about negative video streaming experiences. Only Akamai commissioned a study that uncovers science linking video quality to viewers’ emotional responses, and tells you what it means for your business performance. For example, video buffering drives strong viewer emotions: A single event can cause happiness to drop 14%. Higher bitrates drive higher physical engagement — in some cases, up to 10% higher.

The findings are clear … buffering events and low bitrates can damage viewer engagement and pose a threat to your brand.

Download this white paper to learn more about how you can apply the findings to your streaming business.

View significant findings from the report in this Infographic