The Science Behind How Our Bodies React to Video Quality

Plenty of industry surveys publish what people say about negative video streaming experiences. Only Akamai commissioned a study that uncovers science directly linking video quality to viewers’ emotional responses, and tells you what it means for your business performance.

For example:

  • Video buffering drives strong viewer emotions: A single event can cause happiness to drop 14% and focus to fall by 8%.
  • Higher bitrates drive higher physical engagement — in some cases, up to 10% higher.

The findings are clear… buffering events pose a threat to your brand. Even without a buffering event, differences in bitrate alone can cause measurable differences in engagement.

Download this white paper to learn more about how quality affects your viewers’ emotions and how you can apply the findings to your streaming business.