Why Do Players Leave Games?

The gaming industry’s exponential growth carries various challenges. Recent studies show that 95% of players abandon games within 30 days due to friction.

Download our latest brief, Why Players Leave Games, to understand the different kinds of friction companies must contend with. Also, explore how removing friction can retain and grow your player base. You will learn about:

  1. The player friction matrix
  2. How to identify beneficial and harmful friction
  3. Ways to improve your user experience