The State of Omnichannel Retail

Read the eMarketer Report: "The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers"

“Omnichannel” has become a buzzword in retail for good reason. New technologies and better data bring the longtime dream of a unified cross-channel shopping experience within reach. In practice, however, most retailers still fall far short of achieving this vision.

For a deeper look into omnichannel marketing and the transformation of the consumer into a cross-channel shopper, download a complimentary copy of our report, The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers. This is just one of about 200 reports eMarketer publishes each year, normally available only to Corporate Subscription clients"

Key elements of the report include:

  1. How close are retailers to providing an omnichannel experience?
  2. What are some factors inhibiting omnichannel adoption?
  3. How are consumers using media to shop across channels?
  4. What are some omnichannel innovations gaining traction?