The State of Omnichannel Retail
Read the eMarketer Report: "The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers"
“Omnichannel” has become a buzzword in retail for good reason. New technologies and better data bring the longtime dream of a unified cross-channel shopping experience within reach. In practice, however, most retailers still fall far short of achieving this vision.
For a deeper look into omnichannel marketing and the transformation of the consumer into a cross-channel shopper, download a complimentary copy of our report, The State of Omnichannel Retail: Retailers Playing Catch-Up with Consumers. This is just one of about 200 reports eMarketer publishes each year, normally available only to Corporate Subscription clients"
Key elements of the report include:
- How close are retailers to providing an omnichannel experience?
- What are some factors inhibiting omnichannel adoption?
- How are consumers using media to shop across channels?
- What are some omnichannel innovations gaining traction?