The financial impact of video that doesn't engage viewers

Intuition tells us that user experience is critical. Our own experience tells us that consumers have high expectations.

But does better video performance really cause users to abandon less and engage more? In the first large-scale study of its kind, undertaken with the University of Massachusetts at Amherst, we analyzed 23m online video views worldwide to find out.

Discover the hard facts about how poor delivery translates into lost business -- and learn what you can do about it, using analytics, adaptive bitrate streaming and network-based distribution.