Tips and Trends for the European Shopping Season

Download Akamai’s: "2014 European Holiday Shopping Trends and Traffic Report"

It’s never too early to begin preparing for the holiday shopping season. Consumers in Europe are browsing online more often, searching for deals earlier, and using mobile devices more frequently. You need to adapt to changing European consumer trends, and better prepare for the retail season ahead.

Download Akamai’s 2014 European Holiday Shopping Trends and Traffic Report to read key insights on year-over-year comparisons of overall web and mobile traffic to retail sites, analysis of the increasing proliferation and ubiquity of mobile devices, and reviews of attack traffic and security trends.

Key Takeaways Include:

  1. Page views per minute peaked at 12.99 million on Cyber Monday
  2. 37% of holiday traffic was from mobile devices
  3. Mobile device usage hit a seasonal high of 50% at 5pm EST on Thanksgiving Day
  4. The Monday prior to Thanksgiving saw 100% YoY growth in peak page views per minute
  5. Black Friday attack traffic was 2.5x higher than attack traffic at the beginning of November