Transforming the Online Retail Experience

Read the Forrester White Paper: "Powering The Agile Store"

Digital technology is poised to transform the online retail experience. As many retailers struggle to maintain costly storefronts, eBusiness executives can redefine the value proposition of the retail store.

Consumers engage with in-store digital experiences and have high expectations of the value that such technology will bring. However, large-scale rollouts of in-store technology can be a costly investment for many firms, with a price tag of tens of millions of dollars.

Read the Forrester White Paper: Powering The Agile Store, to learn how eBusiness executives are uniquely placed to help lead the design of in-store digital experiences that enhance every stage of the customer life cycle.

In this report, you'll learn:

1. Why retail stores desperately need a digital overhaul to meet consumer expectations
2. How online and physical retail behavior merge to create the overall shopping experience
3. How to bring agility to store processes such as stock management and handling returns
4. How to bring web-style analytics and insight into the store environment for highly detailed analytics