Maximizing Audience Engagement

Read the Akamai White Paper: "How Online Video Performance Impacts Viewer Behavior"

Although video has without question become central to many online business strategies, many publishers still lack the tools and data to understand how to keep their audiences engaged.  Download this report to understand how video performance causes significant changes in audience behavior.

The report addresses the following questions and much more:

1. Do longer start-up delays cause more viewers to abandon a video?
2. Do rebuffering delays cause viewers to watch less video?
3. Do video failures make a user less likely to return to a site?