Akamai’s 2014 Online Holiday Shopping Trends and Traffic Report

Now Available to Download

It’s never too early to begin preparing for the holiday shopping season. Download Akamai’s Online Holiday Shopping Report to review the trends and traffic from the 2014 holiday shopping season, and start preparing for the 2015 holiday season.

The report includes key insights on year-over-year comparisons of overall web and mobile traffic to retail sites, analysis of the increasing proliferation and ubiquity of mobile devices, and reviews of attack traffic and security trends. Consumers are browsing online more often, searching for deals earlier, and using mobile devices more frequently. Learn how you can adapt to changing consumer trends, and better prepare for the retail season ahead.

Key Takeaways:

  • Page views per minute peaked at 12.99 million on Cyber Monday
  • 37% of holiday traffic was from mobile devices
  • Mobile device usage hit a seasonal high of 50% at 5pm EST on Thanksgiving Day
  • The Monday prior to Thanksgiving saw 100% YoY growth in peak page views per minute
  • Black Friday attack traffic was 2.5x higher than attack traffic at the beginning of November